"The Lean Startup" by Eric Ries

"The Lean Startup" is a book by Eric Ries that focuses on the principles of lean thinking and the Lean Startup methodology, and offers practical advice for building and scaling successful businesses in a rapidly changing world. The main idea behind the book is that traditional approaches to building and growing businesses are no longer effective in today's fast-paced, highly competitive environment. Instead, businesses need to be agile and adaptable, and they need to be able to innovate and iterate quickly in order to succeed.To achieve this, Ries proposes a lean approach to starting and growing businesses, which is based on the following principles:

Overall, "The Lean Startup" offers a practical and effective approach to building and growing businesses, and it provides valuable insights and strategies for achieving success in a rapidly changing world.

The Lean Startup